“I enjoyed being a creative problem solver during my many years in the corporate world and have always had a passion for interior design. Now I can help my staging clients by applying the same skill set.”
We create and install beautiful real estate staging designs to appeal to today’s buyers. We collaborate with realtors and sellers in preparing a house to sell by identifying the specific wants and needs of the buyers they are targeting. Our staging designs are tailored to showcase the unique selling features these buyers want in their new home.
After several years in the corporate world, Judy Piper formed DifferentByDesign in 2016 out of her desire to do what she’s always dreamed of - owning her own business doing what she loves!
After graduating with honors, Judy earned her Certified Staging Professional (CSP) certification. She was personally trained by Christine Rae, President and founder of CSP International Business Training Academy and the co-author of "Home Staging for Dummies."
With a background in marketing rather than interior design, Judy uses marketing principles when designing and planning staging projects: 1) identify the potential buyer; 2) understand what these buyers are looking for; 3) know what the competition’s offering buyers, and 4) recognize the unique selling features of a house. And, she takes pride in creating customized designs to showcase these features. Judy also believes that staging a house is less about decorating and more about ‘strategic packaging’ and clearing away the distractions so that today’s buyers can picture themselves living in their new home.
DifferentByDesign is located in Campbell, California and we proudly serve the Bay Area. We provide competitive staging quotes and peace of mind to our clients by carrying business liability insurance. Utilizing an on-line platform provides our clients the ability to easily view and approve proposals, sign staging agreements and conveniently pay invoices with a credit card. Providing a relaxing experience for clients is our number one priority because preparing a house for sale can be a stressful time for realtors and sellers.
Judy is an active member of the Real Estate Staging Association (RESA) and the RESA Silicon Valley Chapter where she serves as the Education Coordinator. In addition, she graduated from Fresno State with a degree in Business Administration-Marketing.